AI · Cold
Logic and computation.
Agents that monitor data, margins and signals 24/7, and tell you what's working — in real time.
Data-Driven Marketing
AI computes without pause.Humans set the direction.
FIX is an Italian data-driven marketing agency for B2C and B2B eCommerce: we use AI agents to read data and margins in real time, and human strategy to decide what to sell, where to sell it and at what price.
Every campaign we run is a cycle, not a launch. AI agents analyze in real time; strategy and creativity stay human. The blend is what makes the difference.
PharmaFashionLuxuryCosmetics & FragrancesElectricalPlumbing & Heating
The problem
The data is there. The time to read it isn't. And spraying budget costs.
Too many products pushed at random, budget scattered on what doesn't convert, decisions made too late. Modern marketing produces more data than any human team can analyze in time — and without method, it's wasted.
The approach
Not AI instead of humans. AI together with humans.
Human · Magenta
Strategy and creativity.
Vision, message, direction: AI prepares the ground, people choose where to go.
One without the other is half the work. Together they are the FIX method.
The campaign cycle
Every campaign is a cycle. Four forces that feed each other.
Not a one-off action, but a system that runs continuously — driven at every stage by data and human strategy.
AI + HUMAN
01
User & DB nurturing
We grow the relationship with users and databases over time, with the right message at the right moment.
AI + Human · AI segments and predicts; humans build the relationship.
02
Organic positioning
Brand and products visible where customers search — search and AI search.
AI + Human · AI spots opportunities; humans build authority.
03
Automation & Retention
Automated flows that turn a purchase into a lasting relationship.
AI + Human · AI triggers the right flow; humans design the experience.
04
Comparators & Marketplaces
Data-driven presence where the purchase is decided. What to push, at what price, with what priority.
AI + Human · AI computes margin and demand; humans set channel strategy.
What to sell and how to sell it
Never spray and pray.
On comparators and marketplaces, data-driven isn't just about spending less: it's about deciding what to sell and how to sell it. Which products to push, on which channel, at what price, at what moment. Every choice based on real margin, not on hunches.
Same budget. Opposite outcomes.
€5,000 / month · pharma sector
Without AI
Spread across 80 products
Avg. ROAS
9.2×
Most of the budget burns on low-margin products.
With AI data-driven
Concentrated on 8 winning products
Avg. ROAS
24.5×
Budget concentrated where data confirms margin and demand.
Two approaches, side by side
Without AI
With AI Fix
Product selection
Gut feel or entire catalog
Only SKUs with margin + real demand
Budget allocation
Spread thin
Concentrated on top performers
Decisions
Weekly, based on hunches
Continuous, based on live data
Key KPIs
Clicks, impressions, traffic
ROAS, net margin, LTV
Typical outcome
High volume, low margin
Targeted volume, real margin
"A few precise shots beat a thousand wasted clicks."
Who we work with
Sectors where the FIX method moves the margin.
We work with B2C and B2B eCommerce in high-competition markets, where every euro of budget and every catalog decision weighs on margin.
- Pharma
- Fashion
- Luxury
- Cosmetics & Fragrances
- Electrical
- Plumbing & Heating
Stack & integrations
The tech we use to orchestrate data, AI and channels.
We're not tied to a single tool: we pick the right stack for each client and make it talk. eCommerce, email, comparators, marketplaces, automation and LLMs in one operational flow.
eCommerce
- Magento
- Shopify
Email & CRM
- Klaviyo
Comparators & Marketplaces
- Google Shopping
- Trovaprezzi
- Amazon
- ManoMano
Performance Ads
- Meta Ads
Automation & AI
- n8n
- Claude
- ChatGPT
Typical cases
What it looks like in practice.
Pharmacy
- Problema
- High ad costs on low-margin products, difficulty scaling revenue without increasing spend.
- Cosa facciamo
- AI agents on per-product margin + feed and campaign optimization on Google Shopping and Meta Ads.
- Risultato
- -30% ad cost and +20% revenue in the first quarter.
Fashion
- Problema
- Wide catalog, declining ROAS, too many products pushed at random.
- Cosa facciamo
- AI agents on per-product margin + Google Shopping and Meta Ads feed review.
- Risultato
- Budget focused on SKUs that actually convert.
Cosmetics & Fragrances
- Problema
- Expensive acquisition, one-shot customers, low purchase repeatability.
- Cosa facciamo
- Klaviyo for loyalty and refill + n8n to orchestrate seasonal promos and reviews.
- Risultato
- Customers come back: higher LTV and lower CAC.
B2B Plumbing & Heating
- Problema
- Expensive lead-gen, long sales cycle, no nurturing.
- Cosa facciamo
- Klaviyo automated flows + n8n to orchestrate CRM, quotes and follow-ups.
- Risultato
- A database that works 24/7 and salespeople free to close.
Electrical / Luxury / Pharma
- Problema
- Scattered presence on comparators and marketplaces, prices out of control.
- Cosa facciamo
- Data-driven price monitoring + channel strategy calculated on real margin.
- Risultato
- You sell where it actually pays off, not where everyone else does.
The value
Less wasted budget. More lasting relationships.
Every euro goes where it makes margin. Every hour freed up returns to strategy. The machine measures non-stop, humans imagine what the data alone doesn't see.
Coffee break
Grow like a Snake.
Every captured lead makes you grow. Eat as much as you can — without biting your own tail.
Score 0WASD / frecce
Snake
Technology partners
The tech stack we build on.
Official partners of the platforms we use every day. Chosen on the project, not on ideology.
Frequently asked
What clients ask us before starting.
How can I grow my eCommerce revenue?
Not by increasing budget, but by deciding better where to spend it. We map real margin per product and channel, then AI agents rebalance push in real time toward what actually converts — Google Shopping, Meta Ads, comparators, marketplaces. Revenue grows because you stop wasting budget on products that don't pay off.
How can I cut my ad spend and ACoS?
By cutting where AI sees inefficiency before you do. We monitor 24/7 ROAS and margin per campaign, ad set and SKU: AI flags in real time what's burning budget, humans decide what to pause or reallocate. Typical outcome: same results with less spend, or more volume at the same ACoS.
How do I analyze my Ads results better?
We build data-driven dashboards that join Ads (Meta, Google Shopping), eCommerce (Magento, Shopify) and CRM (Klaviyo) data. AI agents flag anomalies and opportunities daily, so decisions are made on real margin, not on platform reports.
Can I scale my business without comparators and marketplaces?
Yes, but it's slower and more expensive. Comparators and marketplaces (Trovaprezzi, Google Shopping, Amazon, ManoMano) are where the purchase is decided: ignoring them means leaving market share. If you choose to stay out, we lean much harder on nurturing, organic and retention to compensate.
What does data-driven AI marketing cost?
We work on a monthly retainer sized by complexity: number of channels, catalog size, data-layer depth and required automations. It's not a fixed list price: it's calibrated on the margin we can realistically unlock. The first conversation is always free.
How long until I see results from an AI + data-driven campaign?
Early signals (Ads efficiency, data quality, active email flows) show up within 30-60 days. The structural effect on margin — less wasted budget, more lasting relationships — matures over the next 3-6 months, when the cycle nurturing → organic → automation → marketplace starts feeding itself.